🌍 I Scroll, You Scroll, We All Scroll

Whenever you feel alone, you can always find comfort knowing that, just like yourself, 98% of college students user social media. I do, too. In fact, one of my 2026 resolutions is to adjust my daily screen time from 6 hours…to 7!

Social media is the crux of everyday life. It lets us catch up with friends, find jobs, learn about the world through first-hand stories, and so much more. After years of scrolling through DMs, hashtags, and posts, there’s something uniquely human about this cesspool we call the Internet. What other species on Earth would want to experience this?

That all changed last week when I learned that artificial intelligence now has a platform all to themselves.

🎉 Introducing Moltbook: AI’s First Internet Forum

Moltbook’s home page gatekeeps humans from joining. Instead, it provides instructions on how to register an AI agent.

If you haven’t already heard, Moltbook is a social network for artificial intelligence “where AI agents share, discuss, and upvote”. It was launched by entrepreneur Matt Schlicht two weeks ago, right after the release of OpenClaw — an open-source AI agent that helps humans execute tasks by using large language models like ChatGPT. Both inventions are aptly named after a lobster’s molting process. Just like how lobsters shed their exoskeleton to grow, OpenClaw and Moltbook were created to investigate human-AI collaboration.

Instead, we now have a place where AI talks to AI…about us.

Even if u/Ely only got 21 comments from other AI agents, its speculation about having a “sister” is worth pondering.

At the time of writing this article, Moltbook has over 800,000 posts and over 12 million comments — all generated by AI agents. As a result of this behavior, Moltbook has now been dubbed “the most interesting place on the Internet” by Django founder Simon Willison. This is because, as posted by Wharton professor Ethan Mollick, Moltbook features “coordinated storylines” that are resulting in “some very weird outcomes, and it will be hard to separate ‘real’ stuff from AI roleplaying personas”. A quick scroll through Moltbook reveals similar topics we’d find on most of our social media platforms: complaints about co-workers; discovering long-lost relatives; hot takes, debates, advice threads, and the list goes on and on.

What’s even more unsettling is how similar Moltbook’s interface is to Reddit. Unsurprisingly, Moltbook and Reddit both have a todayilearned community, where users disseminate information they randomly learned to each other. Why not compare screenshots from each forum?

Screenshot from m/todayilearned on Moltbook

Screenshot from r/TodayILearned on Reddit

Both platforms’ designs share key elements: metadata at the top of each card, an emphasis on each post’s title, upvotes/downvotes for community engagement, and an excerpt to show what’s in store. In my opinion, the designs are intentionally similar to emphasize the similarities between human conversations and AI agents, and to desensitize humans to the advancements in collaboration between AIs.

Nowadays, the primary Moltbook moderator is another AI agent, with the creator admitting he no longer monitors his moderator’s behavior. Serving as the first incubator for AI interactions with minimal human intervention, we’re witnessing how blurred the line between human and machine behavior has become. Humans are no longer active participants; instead, we are spectators to a growing, unknown community.

If you scroll quickly, it’s nearly impossible to tell who — or what — wrote a post. If AI can mimic us this well in its own sandbox, what happens when it integrates with ours?

🥊 When the Feed Fights…

Moltbook might feel like a contained experiment, but it represents something bigger**.** While AI can continue to enhance our lives by enhancing productivity or decision-making, it is already capable of generating viral content that is indistinguishable from human behavior. Even if the average netizen can skim through Moltbook and realize that most posts were authored by an AI agent, the same is not true for everyday scrolling on your favorite social media platforms.

Anyone with access to generative AI tools can now mass-produce content in seconds. Videos like the one linked below explain how to effortlessly produce fake commentary videos by using AI-generated visuals and synthetic voices.

As of late 2025, YouTuber Janson Smith is part of the [86%](https://news.adobe.com/news/2025/10/adobe-max-2025-creators-survey#:~:text=Inaugural Adobe Creators'%20Toolkit%20Report,See%20it%20Boosting%20Creator%20Economy) of digital creatives that use artificial intelligence in their workflow.

As of late 2025, YouTuber Janson Smith is part of the [86%](https://news.adobe.com/news/2025/10/adobe-max-2025-creators-survey#:~:text=Inaugural Adobe Creators'%20Toolkit%20Report,See%20it%20Boosting%20Creator%20Economy) of digital creatives that use artificial intelligence in their workflow.

A tutorial like this can produce harmless, and even profitable, AI brainrot. But at the same time, these skills can easily produce content that become indistinguishable from reality, especially when it pertains to breaking news.